Website Development, Management and Marketing Services
(Morgan Stanley, The Mobile Internet Report)
The way in which people access the internet is changing. Following the rapid growth in sales of mobile devices, more and more people are now using their smartphones and tablets to go online.
Aided by the introduction of affordable tariffs for high data usage, the number of people browsing the internet via the mobile web is increasing on a remarkable scale. In response to this trend and the growth in online shopping, businesses are realising the benefits a mobile website can offer.
Unlike websites designed for desktops and laptops, a mobile website is specifically designed to work effectively on mobile devices such as smartphones and tablets. A mobile website typically consists of a lightweight version of a parent site, featuring a simplified layout, reduced text and graphic content, and touch navigation capability.
By contrast, opening a standard website on a mobile device can result in great frustration for the user. Common compatibility issues include web pages appearing all jumbled up or being too large to fit the screen size of the mobile device, making navigation particularly difficult. Web content can also be very slow to load, increasing the likelihood of the user abandoning the site.
Reach a larger audience - With over 4 billion people worldwide using mobiles phones with internet access, websites optimised for mobile devices offer businesses the potential to reach a far larger audience.
Stay accessible to people on the move - Mobile websites give users the freedom and convenience to easily access information when out and about.
Compatibility with all major smartphones and tablets - Mobile websites are accessible from all major mobile browsers and so do not require multiple development platforms.
Easy navigation - Designed to be easy to navigate, mobile websites enable visitors to view a mobile-friendly layout of your current site using touch screen optimised navigation tools.
Fast download with lighter website - With less content built into your mobile site download times are dramatically reduced, leading to greater user satisfaction.
Reuse your current website content - Rather than creating the content for a mobile website from scratch, information from your current website is imported across.
Easy to update and manage - Mobile websites are quick and easy to manage and update when your main website employs a content management system. Modifications to your main site are fed seamlessly through to your mobile site.
Keep ahead of the competition - If your business can benefit from a mobile website, it may not be long before your competitors think the same way.
Mobile websites are ideally suited to businesses whose customers can benefit from instant access to information on services and products whilst on the move. Typical examples include:
Solid Designs offer professional mobile website design services to clients across the UK.
Contact us today to discuss how our mobile website services could help your business get ahead online.